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  <url>
    <loc>https://www.davidfeldstein.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2019-07-16</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5c087e240ebbe85d99ec5bc9/5c3550ab352f537951c94acc/1546998002679/index-gametrax4.jpg</image:loc>
      <image:title>Portfolio - CFB GameTrax</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5c087e240ebbe85d99ec5bc9/5c3550ab03ce64ecab963dfd/1546997968716/index-fsgo.jpg</image:loc>
      <image:title>Portfolio - FOX Sports GO</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Portfolio - UFC FightTrax</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5c087e240ebbe85d99ec5bc9/5c353dad0e2e72f76165e9a6/1546993098085/index-FSVR.jpg</image:loc>
      <image:title>Portfolio - FOX Sports VR</image:title>
      <image:caption />
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      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5c087e240ebbe85d99ec5bc9/5c353ce603ce64ecab953516/1546992973478/index-HM.jpg</image:loc>
      <image:title>Portfolio - Highlights Machine</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5c087e240ebbe85d99ec5bc9/5c1c3c35562fa71ee3325848/1546444721415/index-WC.jpg</image:loc>
      <image:title>Portfolio - FIFA World Cup</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5c087e240ebbe85d99ec5bc9/5c1c3c35352f530db35382d3/1546444735767/index-fsapp.jpg</image:loc>
      <image:title>Portfolio - FOX Sports App</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c48d17c0ebbe8f531d56e4a/1548276136243/FS-App-Video-Still3.jpg</image:loc>
      <image:title>Portfolio</image:title>
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  </url>
  <url>
    <loc>https://www.davidfeldstein.com/fsvr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c44d848f950b7a96f9dfb79/1548263619338/FSVR-Social.jpg</image:loc>
      <image:title>FOX Sports VR - Co-viewing Features</image:title>
      <image:caption>CHALLENGE: VR’s immersiveness is a selling point, but typically comes at the cost of isolation for the viewer. Is there a way users can share the experience via communal viewing? SOLUTION: Design and deploy social functionality, encouraging users to invite their Facebook friends to join them in a room—allowing friends to watch together, talking via avatars and directional audio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c44d86a40ec9a88e4bf4a60/1548271601199/FSVR-rsn.jpg</image:loc>
      <image:title>FOX Sports VR - NBA Experience</image:title>
      <image:caption>CHALLENGE: Create a VR experience that adds value to conventional regional broadcasts without requiring additional production resources. SOLUTION: In partnership with teams and regional sports networks, create a 3D viewing suite for existing game programming. Customize each suite with team posters and color schemes. Incorporate real-time data right next to the screen. Provide custom prompts to co-view the game with other fans using the app’s social features. Drive the audience to the experience with in-program and in-app marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb105429b747a332a6fccda/5cb1055c0852290a61dab0b2/1555105242529/index-fighttrax.jpg</image:loc>
      <image:title>FOX Sports VR - UFC FightTrax</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb105429b747a332a6fccda/5cb105599b747a332a6fcdbb/1555105242525/index-gametrax4.jpg</image:loc>
      <image:title>FOX Sports VR - CFB GameTrax</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb105429b747a332a6fccda/5cb1055515fcc017e9a98844/1555105242530/index-HM.jpg</image:loc>
      <image:title>FOX Sports VR - Highlight Machine</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb105429b747a332a6fccda/5cb1054f71c10bbec748a260/1555105242510/index-WC.jpg</image:loc>
      <image:title>FOX Sports VR - FIFA World Cup</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb105429b747a332a6fccda/5cb105476e9a7f691264fec9/1555105242526/index-fsgo.jpg</image:loc>
      <image:title>FOX Sports VR - FOX Sports GO</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb105429b747a332a6fccda/5cb105424785d3d0a02a8b43/1555105144599/index-fsapp.jpg</image:loc>
      <image:title>FOX Sports VR - FOX Sports App</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c44d9d1562fa759dd5bfba8/1548016092821/FSVR-Prodcution.jpg</image:loc>
      <image:title>FOX Sports VR - Event Production</image:title>
      <image:caption>CHALLENGE: In partnership with production teams, identify events, develop VR production techniques and experiment with varying user experiences to learn what works while on a limited budget. SOLUTION: Deliver live-action productions across soccer, college football, basketball and hockey. Test 180- and 360-degree camera views, with three to seven positions per venue. Offer a live “director’s-cut” from the best available camera position. Secure multiple sponsors to defray production costs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c4a1e3288251b738e0dbabd/1548361351286/FSVR-SuperBowl-Highlights2.jpg</image:loc>
      <image:title>FOX Sports VR - Super Bowl Highlights</image:title>
      <image:caption>CHALLENGE: Create a Super Bowl-centered experience that allows users to “snack” on exclusive VR content during the game. SOLUTION: Publish real-time highlights of key plays, notifying users as each one is available. Send notifications across the larger suite of FOX Sports products to drive audience to VR application.</image:caption>
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  </url>
  <url>
    <loc>https://www.davidfeldstein.com/fox-sports-go</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c48ba65bba223630dad986f/1548270778090/FSGO_devices+103+jd.png</image:loc>
      <image:title>FOX Sports GO</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c3e2ecd21c67c285bd02f2e/1547579103838/LiveStreaming4.jpg</image:loc>
      <image:title>FOX Sports GO - Platform Customization</image:title>
      <image:caption>CHALLENGE: Each platform has its own UX conventions, technical capabilities, and user expectations. How can FOX Sports leverage these to create a compelling experience? SOLUTION: Aware that Apple TV had the ability to support multiple concurrent players, build out the first multi-stream mosaic (called Multiview) for that platform. Work with Apple engineers to provide the first “live browsing” of channels within an app home screen. Secure Apple’s endorsement and on-stage demo at WWDC.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c3e323b0ebbe87b86b49f26/1547579981359/FSGO-TV-guide.png</image:loc>
      <image:title>FOX Sports GO - Scheduling</image:title>
      <image:caption>CHALLENGE: In a dynamic live environment where programs begin and end whenever they do and there are thousands of geographically-based channel and program permutations, it is difficult to provide an accurate and usable schedule that keeps the focus on live content. SOLUTION: Rather than presenting on a time-based grid guide, develop a program-based guide. Research shows that—at least with respect to live sports content—it is just as effective to organize content into a simpler scheme of live, up next, and future programming. Embrace this insight, by freeing program listings from the concept of scheduled end times, and provide an intuitive browsing interface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb100f6e79c702a81c9b98b/5cb1010c9b747a332a6f9efa/1555104505707/index-fighttrax.jpg</image:loc>
      <image:title>FOX Sports GO - FightTrax</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb100f6e79c702a81c9b98b/5cb1010af4e1fce04256060c/1555104491372/index-gametrax4.jpg</image:loc>
      <image:title>FOX Sports GO - CFB GameTrax</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb100f6e79c702a81c9b98b/5cb10108e4966bac6ef844fa/1555104529549/index-FSVR.jpg</image:loc>
      <image:title>FOX Sports GO - FOX Spors VR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb100f6e79c702a81c9b98b/5cb10103b3dcfe00016a8339/1555104529562/index-HM.jpg</image:loc>
      <image:title>FOX Sports GO - Highlight Machine</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb100f6e79c702a81c9b98b/5cb100fea4222f71fa62742c/1555104529531/index-WC.jpg</image:loc>
      <image:title>FOX Sports GO - FIFA World Cup</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb100f6e79c702a81c9b98b/5cb100f7971a181d2be140ae/1555104537705/index-fsapp.jpg</image:loc>
      <image:title>FOX Sports GO - FOX Sports App</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c3e45a2f950b7f7c50ed789/1547657760608/FSGO-ipad-highlights.png</image:loc>
      <image:title>FOX Sports GO - Content Promotion</image:title>
      <image:caption>CHALLENGE: Across a user base with widely differing viewing entitlements, how can FOX Sports ensure it is promoting the most appealing content to its users? SOLUTION: Develop and hone an algorithm that takes into account a user’s entitlements, his favorite types of sports and programming, each program’s content, the channel on which it airs, and the proximity of its start time to reliably recommend content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c530e664ae237c8600fc7c1/1548947093810/FSGO-phone-search.png</image:loc>
      <image:title>FOX Sports GO - Search</image:title>
      <image:caption>CHALLENGE: As search is a primary means of discovery within the application, how can FOX Sports ensure optimized search results? Unfortunately, metadata associated with sports and especially live sports programs is often inconsistent or incomplete, and searches of complete metadata records often take an unacceptable amount of time. SOLUTION: Develop workflows to parse all program listings in advance, first correlating them to data-based sports event schedules, and then allocating a dictionary of likely search terms to each program to create optimized, efficient metadata. Deliver a very fast, reliable search function that provides auto-complete results after only four characters.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.davidfeldstein.com/highlights-machine</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb10475ee6eb05a2d26af5b/5cb1049215fcc017e9a97ddf/1555110482476/index-fighttrax.jpg</image:loc>
      <image:title>Highlights Machine - FightTrax</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb10475ee6eb05a2d26af5b/5cb1048ec83025d863f85242/1555110482458/index-gametrax4.jpg</image:loc>
      <image:title>Highlights Machine - CFB GameTrax</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb10475ee6eb05a2d26af5b/5cb1048b71c10bbec7489a14/1555110482465/index-FSVR.jpg</image:loc>
      <image:title>Highlights Machine - FOX Sports VR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb10475ee6eb05a2d26af5b/5cb104814785d3d0a02a8186/1555110482465/index-WC.jpg</image:loc>
      <image:title>Highlights Machine - FIFA World Cup</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb10475ee6eb05a2d26af5b/5cb1047c652dea66d778b61c/1555110482397/index-fsgo.jpg</image:loc>
      <image:title>Highlights Machine - FOX Sports GO</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb10475ee6eb05a2d26af5b/5cb1047524a694b890abd814/1555104938776/index-fsapp.jpg</image:loc>
      <image:title>Highlights Machine - FOX Sports App</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c48a6a5bba223630dac7ada/1548265155500/HM+Creation+2.png</image:loc>
      <image:title>Highlights Machine - Highlight Creation</image:title>
      <image:caption>CHALLENGE: Allow users to create their own unique highlights from past and current matches. SOLUTION: Create a simple and straightforward interface to easily pick players, teams, matches, years and play types to generate highlights. Secure a one-of-a-kind archive of 300 past matches from World Cup history to support use cases leading up to the start and through the early stages of the current event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c44d1c8f950b7a96f9db54b/1548014064220/HM-collections.png</image:loc>
      <image:title>Highlights Machine - Highlight Consumption</image:title>
      <image:caption>CHALLENGE: While creating highlights is fun and the application makes it easy to do so, provide a satisfying experience to fans who prefer consumption to creation. SOLUTION: Create custom highlight reels by synthesizing editorial perspective on compelling stories and algorithms that determined the most exciting relevant content from the archive and current event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c44ce700e2e72c267d145f4/1548013238825/HM+Sharing.png</image:loc>
      <image:title>Highlights Machine - Virality</image:title>
      <image:caption>CHALLENGE: Provide a means to encourage fans to market the experience directly to other users. SOLUTION: Default users who create videos to a share screen upon completion, allowing sharing by all common methods. Showcase most popular user-generated videos to drive virality.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.davidfeldstein.com/gametrax</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c4511eb4fa51abcc0a8475c/1548030484232/GT-drivechart.png</image:loc>
      <image:title>GameTrax - Drive Chart</image:title>
      <image:caption>CHALLENGE: If plays are the sentences of a football game’s story, drives are the chapters. Even for viewers who watch the game beginning to end, it’s often easy in today’s distracting media environment to lose track of that story. SOLUTION: Develop a persistent drive chart that provides a convenient and compelling way to track the current possession and put current plays in their context.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c48a35442bfc14525264817/1548264294576/GT-data2.png</image:loc>
      <image:title>GameTrax - Data-rich Infographics</image:title>
      <image:caption>CHALLENGE: Too often, data is presented superficially and inconsistently. One or two data points are presented, only as time allows, and rarely inform the larger narrative of the game. SOLUTION: Create data-rich infographics that provide real insight. Reference higher-order statistics that users are more familiar with to provide relevance for deeper stats. Provide data consistently, but contextually. Dynamically refresh data with an eye to what is relevant to tell a better story. With high data density in an attractive design, sustain viewer interest for an appropriate time to allow for a cadence that is rhythmically aligned to game play.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb106279b747a332a6fdb03/5cb10640ee6eb05a2d26c93b/1555110546566/index-fighttrax.jpg</image:loc>
      <image:title>GameTrax - FightTrax</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb106279b747a332a6fdb03/5cb1063ab3dcfe00016abeda/1555110546639/index-FSVR.jpg</image:loc>
      <image:title>GameTrax - FOX Sports VR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb106279b747a332a6fdb03/5cb1063553450a4a4d9c71c7/1555110546648/index-HM.jpg</image:loc>
      <image:title>GameTrax - Highlight Machine</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb106279b747a332a6fdb03/5cb106307817f7653ab50627/1555110546571/index-WC.jpg</image:loc>
      <image:title>GameTrax - FIFA World Cup</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb106279b747a332a6fdb03/5cb1062b0852290a61dabdef/1555110546497/index-fsgo.jpg</image:loc>
      <image:title>GameTrax - FOX Sports GO</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb106279b747a332a6fdb03/5cb1062715fcc017e9a993e4/1555105373958/index-fsapp.jpg</image:loc>
      <image:title>GameTrax - FOX Sports App</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c451221b91c9153b2ffb5c2/1548030516516/GT-tv.png</image:loc>
      <image:title>GameTrax - Video</image:title>
      <image:caption>CHALLENGE: Single cameras provide a privileged view, but don’t provide the visibility of the overall game necessary to communicate the whole story. How can the story-telling capabilities of the main broadcast be used to create an alternative stream? SOLUTION: Utilize both high- and low-angle cable cameras during live action to give the viewer a ‘you-are-there’ feel. Include persistent score/game state graphics and announcers from main broadcast. Dynamically switch to main broadcast for key replays.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.davidfeldstein.com/fox-sports-app</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c38fc532b6a282bb2765b0a/1547671853089/Team+Pages+II.png</image:loc>
      <image:title>FOX Sports App - Team Pages</image:title>
      <image:caption>CHALLENGE: Deliver an improved and differentiated experience around teams. SOLUTION: Offer a Team Home experience that acts as a “dashboard”—adding unique insight into the team’s season narrative, beyond the conventional “snapshot” perspective. Create unique interactive ‘widgets’ that encourage further exploration of key dimensions of the team’s season narrative. Provide multiple means of entry—from Home screen, scoreboards, standings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c29636af950b760dd54fdf9/1546216006369/LiveStreaming5.png</image:loc>
      <image:title>FOX Sports App - Live Streaming</image:title>
      <image:caption>CHALLENGE: Integrate live streaming functionality into the core UX of a sports app, rather than forcing users to select between distinct modes. SOLUTION: Add a streaming carousel at the top of the Home screen for fast access to live programs and promotion to all users without interfering with other user journeys. Incorporate the top upcoming event to drive awareness there. Integrate visually-rich calls to action on scoreboards for events that are available to stream, including related shoulder programming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c29636af950b760dd54fdf7/1546216006367/Home102.png</image:loc>
      <image:title>FOX Sports App - Personalization</image:title>
      <image:caption>CHALLENGE: Offer user customizations that optimize the UX according to user interests. SOLUTION: Use a ‘hero’ design treatment for favorites to deepen emotional engagement. Deliver more info on the scoreboard for games involving favorites. Provide attractive and effective personalization prompts. Prioritize a user’s favorites on all screens. Encourage selection and reordering of main navigation items.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c29636af950b760dd54fdfd/1547671845047/WatchListen2.png</image:loc>
      <image:title>FOX Sports App - Watch &amp; Listen</image:title>
      <image:caption>CHALLENGE: For users exclusively looking for video/audio, offer a portal that cogently organizes the depth of breadth of content offered while encouraging discovery. SOLUTION: Orient the user with a Watch &amp; Listen screen providing guided access to main areas—Live, Highlights, Shows, Podcasts. Build optimized interfaces for each of these main areas. Add a shortcut to primary navigation. Create new notification options for heavy media consumers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c29636af950b760dd54fdfb/1547671835951/Portrait_Player_103_jd.png</image:loc>
      <image:title>FOX Sports App - Player Functionality</image:title>
      <image:caption>CHALLENGE: To extend engagement with video, allow concurrent access to other salient features in application and on device. SOLUTION: Integrate auto-play portrait video into all event screens—Summary, Box Score, Videos—to expose related event content. Incorporate Player in Shows and Highlights screens to facilitate playlisting. Provide PiP bar to enable browsing entirety of app while watching. Leverage OS-level PiP functionality to allow user to multitasking while continuing to stream.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb0fca39140b786b78f3a11/5cb0fcf06e9a7f306e169d2d/1555103650404/index-fighttrax.jpg</image:loc>
      <image:title>FOX Sports App - UFC FightTrax</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb0fca39140b786b78f3a11/5cb0fcec0852290a61da4ba3/1555103639952/index-gametrax4.jpg</image:loc>
      <image:title>FOX Sports App - CFB GameTrax</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb0fca39140b786b78f3a11/5cb0fce9fa0d602643b98f83/1555103622190/index-FSVR.jpg</image:loc>
      <image:title>FOX Sports App - FOX Sports VR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb0fca39140b786b78f3a11/5cb0fce3abe7bf00014947f5/1555103608470/index-HM.jpg</image:loc>
      <image:title>FOX Sports App - Highlight Machine</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb0fca39140b786b78f3a11/5cb0fcd4971a18636053c4ec/1555103594451/index-WC.jpg</image:loc>
      <image:title>FOX Sports App - FIFA World Cup</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb0fca39140b786b78f3a11/5cb0fcb693f4040001acf1aa/1555103575505/index-fsgo.jpg</image:loc>
      <image:title>FOX Sports App - FOX Sports GO</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.davidfeldstein.com/fifa-world-cup</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c48ae78b8a0454731d690d3/1548267216286/WCHub4.png</image:loc>
      <image:title>FIFA World Cup - World Cup Hub</image:title>
      <image:caption>CHALLENGE: For this wealth of content, FOX Sports-branded platforms need a centralized portal to collect and present this content in a compelling way. SOLUTION: The World Cup Hub provides convenient access to all programming. The design and layout changes dynamically—as matches begin and end, as new shows become available, as the tournament progresses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c46465f88251ba0796f3056/1548109437056/WC-AppleTV-Collection.gif</image:loc>
      <image:title>FIFA World Cup - Event Showcases</image:title>
      <image:caption>CHALLENGE: Within FOX’s general entertainment platforms—usually suited to VOD content—find a suitable way to showcase a unique event like FIFA World Cup. SOLUTION: Create a Collection of World Cup content, organized so all live content appears first, recent match highlights next, then replays, then studio programming and analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c48f36bb9144365779625c0/1548284791921/WCMatchCenter_3.png</image:loc>
      <image:title>FIFA World Cup - Match Center</image:title>
      <image:caption>CHALLENGE: Not only does the event need a home, but each match does as well; it must house a uniquely broad set of content, including concurrent “bonus” feeds, commentary, rosters, stats and highlights. SOLUTION: Create a “Match Center” in FOX Sports App and FOXSports.com that highlights the most relevant content during each phase of the broadcast—pre-match, live, and post-match.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c44ba4c562fa759dd5aa1a8/1548008072366/WC-Alerts2.png</image:loc>
      <image:title>FIFA World Cup - Custom Notifications</image:title>
      <image:caption>CHALLENGE: With exclusive rights to the event, make sure key video—especially real-time goal highlights and overall match highlights—are published under the company brand and served on the company platforms. SOLUTION: As a key part of the marketing plan, focus on the opportunity to get live updates by downloading the FOX Sports app. Default users to receive key notifications, and provide options to receive more. Develop new workflows to provide instant goal highlights and full match highlights to users within two minutes of real-time events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb10383f4e1fce0425620c8/5cb103aaeb3931345cfbe742/1555110444040/index-fighttrax.jpg</image:loc>
      <image:title>FIFA World Cup - FightTrax</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb10383f4e1fce0425620c8/5cb103a40d929704f3ba4461/1555104781941/index-gametrax4.jpg</image:loc>
      <image:title>FIFA World Cup - CFB GameTrax</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb10383f4e1fce0425620c8/5cb10398e2c483346a0be553/1555110443937/index-HM.jpg</image:loc>
      <image:title>FIFA World Cup - Highlight Machine</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb10383f4e1fce0425620c8/5cb10391652dea66d778ab13/1555110443950/index-FSVR.jpg</image:loc>
      <image:title>FIFA World Cup - FOX Sports VR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb10383f4e1fce0425620c8/5cb1038a71c10bbec7488daf/1555110443793/index-fsgo.jpg</image:loc>
      <image:title>FIFA World Cup - FOX Sports GO</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb10383f4e1fce0425620c8/5cb103834785d3d0a02a74d0/1555104710162/index-fsapp.jpg</image:loc>
      <image:title>FIFA World Cup - FOX Sports App</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.davidfeldstein.com/fighttrax</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c450b0d758d4659a1a79a3c/1548028701754/UFC-FT-timeline.png</image:loc>
      <image:title>FightTrax - Timeline</image:title>
      <image:caption>CHALLENGE: Cumulative stats do not effectively tell the story of a UFC bout. How can the feature allow users to experience the progress and development of a fight from start to finish—whether live or after the fact? SOLUTION: Create a timeline function with replay capabilities, allowing users to “watch” the fight as it happened, following all its twists and turns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c450af28a922d3a72e6d4d2/1548028672854/UFC-FT-visualization.png</image:loc>
      <image:title>FightTrax - Visualization</image:title>
      <image:caption>CHALLENGE: Visualize this new data in an engaging, immersive way to drive fan interest in the events. SOLUTION: Represent both participants photographically and significant content both numerically and graphically, with explanatory labels, Separately, represent their relative positions graphically, without trying to provide an actual simulation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c450ac3b91c9153b2ff6070/1548028635778/UFC+FT+mobile.png</image:loc>
      <image:title>FightTrax - Data</image:title>
      <image:caption>CHALLENGE: While some raw data was available, it wasn’t familiar to users, nor did users understand the relative importance of the different pieces of data to the fight. SOLUTION: FOX Sports undertook a deep data analysis project with the data supplier, correlating key metrics to advantages and eventual outcome. This data was then weighted and key data identified for inclusion. FOX Sports then coordinated with the data provider to optimize data collection and distribution to ensure real-time data delivery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb1070bf4e1fce042564f5d/5cb1071babe7bf000149c0e0/1555105671743/index-gametrax4.jpg</image:loc>
      <image:title>FightTrax - CFB GameTrax</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb1070bf4e1fce042564f5d/5cb10719abe7bf000149c0c8/1555110574407/index-FSVR.jpg</image:loc>
      <image:title>FightTrax - FOX Sports VR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb1070bf4e1fce042564f5d/5cb10716b3dcfe00016ac891/1555110574469/index-HM.jpg</image:loc>
      <image:title>FightTrax - Highlight Machine</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb1070bf4e1fce042564f5d/5cb10713e79c702a81ca03e8/1555110574463/index-WC.jpg</image:loc>
      <image:title>FightTrax - FIFA World Cup</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb1070bf4e1fce042564f5d/5cb1070f4e17b67233ed49a9/1555110574340/index-fsgo.jpg</image:loc>
      <image:title>FightTrax - FOX Sports GO</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/5cb1070bf4e1fce042564f5d/5cb1070b9140b7bf5f657860/1555105583381/index-fsapp.jpg</image:loc>
      <image:title>FightTrax - FOX Sports App</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5c48eb43c74c50236935f2d9/1548282705707/UFCFT_Desktop1280_101_jd.jpg</image:loc>
      <image:title>FightTrax</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.davidfeldstein.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-04</lastmod>
  </url>
  <url>
    <loc>https://www.davidfeldstein.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-08</lastmod>
  </url>
  <url>
    <loc>https://www.davidfeldstein.com/resume-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-21</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c0879ffcc8fed3c99e32478/t/5d37440f74f22b00019b83b2/1626459275325/resume_icon.jpg</image:loc>
      <image:title>Resume</image:title>
    </image:image>
  </url>
</urlset>

